You want customers or clients for your products or services but not sure exactly where and how to get them? Guys you are not alone. There are millions of us out there looking for customers and clients but do not know how to find them. Unless you are do-it-yourselfer, or you do not have the time for, you have only two real viable options. Paid marketing on social media and Google, or SEO. This is it. There may be other options but those are for experts or geeks who find their own ways into anything, but you are not them. For an average small business owner and professional who is in desperate need of marketing help, you pick one of the two options just mentioned and run with it.
Either option will cost you whether you pick SEO or pay for running ads on social media and Google. I can spend a lot of time comparing the two options here, but the bottom line is that the paid marketing on social media and Google will get you instant but short-term results, unless you have the budget to keep a marketing agency on your payroll forever, and SEO will start to yield long term rewards for years to come in a few months after having laid the groundwork. It is an ongoing quality driven road to success. Like they say, slow and steady wins the race. So, make up your mind which way you want to go.
If you are a small business, you do not have unending supply of funds, so naturally, your best bet is to not ignore local SEO. If you need to have people walk through your door today to survive, then sure, do invest in paid marketing for now and you will get quick results. But take this experience as a lesson and start investing in the long-term organic flow of customers to your location. There is nothing like people walking in or calling up out of thin air. It is sweet and it is rewarding.
The biggest challenge that small businesses face when it comes to SEO is that the whole SEO industry has been highjacked by a few marketing companies who have been catering to large corporations and who have set the wrong trend for everyone else to follow. At the same time, unlike the large established companies who learned years ago that SEO was the way to go and have heavily invested in it, small business owners are usually new to the online marketing or have been kept at bay due to the enormous costs of SEO. Fortunately, the new global economy is chipping away at this model. Now SEO service providers from around the world are bidding on small projects and making it possible for small business owners to finally start investing in the long-term plans for their businesses. SEO is not a rocket science by any means, and local SEO for sure does not require marketing geniuses. But most small business owners certainly cannot afford paying thousands of dollars just for SEO plans that require 6 months to a year commitment, or more. Most SEO projects cost anywhere between $800 to $2,000 per month. This amount does not include the initial setup fee which could be several hundred dollars or even more than the project itself. Most of these projects require at least 3-to-6 month or even a year's commitment as well. If you are looking for a one-time SEO service, the cost of 3 to 6 months is basically rolled up into one upfront cost and you are expected to invest anywhere between $5000 to $35,000. And these are figures for average size projects for small websites with a few pages. Reputable marketing company consultants now charge $100 to $400 per hour. The fees for above average size projects are astronomical and beyond the financial ability of most businesses in the US.
The good news is that there is new hope for small businesses looking to do local SEO. Small tech companies and skilled individuals from around the world are making it possible for you to start focusing on the long-term online strategy that could be the difference between surviving or not for your business. SEO is time consuming. And most marketing companies have been exploiting that fact for decades. Well, luckily for small business owners, highly skilled young men and women around the globe with no jobs have nothing but time on their hands. And they are responding. You will be pleasantly surprised how low their prices are and how well their work performs. That is why local SEO is in demand now more than ever due to the changing trends.
If you are a small business owner now is the time to start building your local SEO that will pay dividends for years to come! Claim your spot in your local market now! Contact your SEO expert today.
If you have any questions regarding your SEO requirements, social media, or Google marketing, please contact us. Digital Ad Cast is a full-service marketing agency based in Bakersfield, California.